So Milk Makeup finally launched in the UK at Cult Beauty and I just had to try it out. I really wasn’t expecting much from them really – I thought how can anything be that incredible in a little stick?! At the most it would be something handy and compact to put in my gym bag. But I thought I’d try out their serum and mask and as it turns out I was pleasantly surprised.

I started using it on the 1st of February and I finished the stick on the 23rd of March. I use it morning and night as part of my daily skincare routine and it lasted 50 days. You’ll have to let me know whether you think that is a good amount of usage for the price.

Why Milk Makeup’s Watermelon Brightening Serum has earned a permanent place in my daily skincare routine:

It is incredibly hydrating (which is not the same as moisturising) – the feeling of smoothing it all over my skin is comparable to drinking a cool glass of water on a sunny day and it is hydrating that lasts all day.
It is like an external multivitamin for my face; containing vitamin A, C and E and my skin just feels healthy after adding this into my skin routine. I always allow six weeks to tell whether a product is working or good for my skin and I have to say my skin has just felt nourished since using this. Take a look at my oral skincare routine, as I think it is so important to look after your skin from the inside and out.
It leaves your skin feeling baby smooth which makes me want to touch my skin all day, which is never a good idea but that is how soft my skin feels after using this product. This is because it contains Matrixyl, a biomimetic peptide complex which improves the elasticity of our skin.
Milk Makeup calls this a ‘brightening’ serum, I wouldn’t say it was but I’ll talk about that below. You could say it ‘brightens’ but I think what it has really done for me is heal my skin. Those awful days when I do pick a spot, I’ve just notices that my skin heals a lot quicker and where it would leave a dark mark, the marks aren’t as dark and fade a lot quicker. This is down to the fact that it contains Swiss garden cress sprout extract, which helps to ‘brighten’ by reducing the appearance of dark spots for a more even skin tone. However, I can’t really say that it has helped to fade marks or scars that were present before I started using this product.

Where this serum fails:

It’s not brightening in that it does not “leave your skin looking dewy and luminous” as Cult Beauty promises (although Milk Makeup does not promise this on their website). I can see how paired with their Hydrating Oil it would though.
You really cannot use this on it’s own, but it works perfectly in the order I use it in my skincare routine – so check out where I use this serum in my routine. Still using it on it’s own it leaves a weird, but invisible, almost sticky, not full absorbed feeling on your skin. As part of a regime it’s perfect but alone, it gives no moisture, just hydration and our skin needs to be both hydrated and moisturised

Where you can buy it from:

UK: Cult Beauty & Selfridges
US: JCPenney, Sephora & Selfridges

Have you tried any of the Milk Makeup products? Let me know your what you thought of them and which ones you’d recommend in the comments!